In general, you can visit the Service and view its content while remaining anonymous by not providing any personal information. In some cases, when you visit the Service, New Balance may, through the use of "cookies" (which are described in greater detail below), automatically collect information about you that is not personally identifiable. Examples of this type of information include the type of internet browser you are using, the type of computer operating system you are using, the domain name of your internet service provider and/or the web site from which you linked to the Service or advertisement.
New Balance will not collect any personally identifiable information about you (such as your name, address, telephone number or email address) unless you provide it to us voluntarily (for example, if you complete our on-line Club NB registration form). The personal information collected on or by the Service will be used to operate the Service and/or for any purpose for which you have submitted such information including, without limitation, using and displaying the information on any interactive portion of the Service, for example, the "Vote and Debate" and "Everyday Athlete Stories" sections of the Service. Another purpose for gathering certain information is to enhance your online experience by helping New Balance understanding you better and also to make you aware of new products or offers in which you may be interested. For example, New Balance or its partners may also use such information to send you directed email with news and information on new content and features of the Service and new products and services offered by New Balance and its partners. Use of any of the services on the Service is entirely voluntary; however, if you do not provide the personal information requested by us, then we may elect not to make the related services available for your use. If you have registered with New Balance and do not want New Balance or its partners to contact you in the future, please see Opt-Out below.
When you do provide us with personally identifiable information, we will take appropriate steps to protect the information you share with us. In this regard, our policy is that we do not give, sell or otherwise transfer your personally identifiable information to anyone outside the New Balance organization or selected New Balance partners unless we first disclose to you at the time of collection that your personal information may be provided to third parties. However, there are certain limited instances where we may disclose or transfer personally identifiable information. For example, we may provide such information to appropriate authorities if we believe in good faith that the law requires it or to protect the legal rights or property of New Balance. Additionally, as we continue to develop our business, we may buy or sell business assets. In such transactions, customer information is generally one of the transferred business assets. However, we are not in the business of selling customer information to others, and aside from certain exceptional circumstances, we will take appropriate measures to ensure the protection of the information you provide to us.
When you view the Service or any advertisement on the Service, we may store some information on your computer. This information will be in the form of a "cookie" or similar file. "Cookies" are alphanumeric identifiers that are transferred to your computer's hard drive through your internet browser. Cookies enable our system to recognize your browser and to tailor the Service or advertisement to better match your interests and preferences. They also make shopping and purchasing merchandise more convenient for you (for example, by allowing us to store items in your "Gym Bag" between visits). With most internet browsers, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. If you choose not to accept cookies, you should be aware that you may not be able to experience the full functionality of the Service.
We do not knowingly collect, use or retain any personal information from visitors to the Service who are under the age of 13 for any purpose whatsoever (including internal or external marketing purposes). In addition, we will delete any records of such personal information that come to our attention. If it comes to your attention that your child under 13 has provided any personal information to the Service, we invite you to notify us so that we may delete the information from our records and discontinue any related features or services.
While New Balance's policy prohibits children under 13 from registering with the Service, parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address and other personal information without parental permission. For additional information about parental control tools, please consult the "Consumer Assistance" page of the Direct Marketing Association home page (http://www.the-dma.org).
If for any reason you would like to be taken off the email list that notifies you of upcoming events, offers and sales sent by New Balance or to opt-out of having your Personal Information transmitted to our third party service providers, simply click the unsubscribe link provided at the bottom of every email and every page of our Service. This will direct you to an unsubscribe page where you can remove your name from either the email or direct mail sign-up.